ARLINGTON, Texas — October 1, 2024 – Bowling is again within the 98th Macy’s Thanksgiving Day Parade® in New York Metropolis, and Go Bowling has a brand new float premiering at this yr’s Parade.
Go Bowling is the one-stop web site the place individuals of all ages can discover bowling enjoyable. The buyer-facing model of the Worldwide Bowling Campus (IBC) — the place the Bowling Proprietors’ Affiliation of America (BPAA), United States Bowling Congress (USBC) and Strike Ten Leisure (STE) are headquartered — has been an official associate of the enduring vacation celebration since 2018.
This yr, Go Bowling will unveil Strikes Once more, a model new, state-of-the-art float that showcases the game’s enthusiasm and vitality. The centerpiece of this spectacular float is a larger-than-life, animatronic bowler demonstrating her expertise on the lane, with bowling parts and vibrant visuals surrounding her.
“Due to Macy’s design experience, the float brings collectively the enjoyable of bowling and the spirit of the vacation season in a novel method,” mentioned John Harbuck, President of STE. “These watching the Parade shall be amazed by the float because it makes its method by the streets of New York Metropolis and reminds individuals throughout the vacation season that bowling is a enjoyable, family-friendly exercise to get pleasure from wherever they dwell.”
As Go Bowling continues to advertise the game and interact followers, this new float is about to turn out to be a beautiful addition to the Macy’s Thanksgiving Day Parade line up, inspiring future generations of bowlers and including to this beloved annual occasion.
“We’re completely thrilled to staff up with Go Bowling once more as we roll out an all-new thrilling, action-packed float to this yr’s Parade,” mentioned Jordan Dabby, producer of Macy’s Thanksgiving Day Parade.” Tens of millions of dwell spectators and viewers throughout the nation are in for a spectacular deal with as this high-energy float strikes its method by the guts of Manhattan this Thanksgiving!”
“Past the visibility in New York and nationally on the published, the partnership additionally gives bowling a platform to activate on the grassroots degree by driving visitors into our member facilities and interesting our followers and prospects on social media. We’re excited to help the parade partnership with a complete digital advertising and marketing asset package deal for activation at greater than 3,400-member bowling facilities,” added Harbuck.
Each GoBowling.com middle can obtain the official 98th Macy’s Thanksgiving Day Parade poster at no cost to show and digital property to advertise the Parade and a Macy’s Procuring Spree Sweepstakes that awards one fortunate bowler with a $1,000 vacation purchasing spree at Macy’s. Go Bowling will even run contests all through November throughout its social media platforms, awarding followers limited-edition Macy’s Thanksgiving Day Parade bowling balls and pins.
The 98th Macy’s Thanksgiving Day Parade will air Thursday, Nov. 28 within the U.S. on NBC and stream on Peacock. Verify native listings for particulars. For extra info, go to macys.com/parade. To comply with and take part within the pleasure, take a look at @macys on numerous social platforms and comply with #MacysParade.
To hitch in Go Bowling’s Thanksgiving enjoyable, go to GoBowling.com and comply with on Fb, Instagram, X and TikTok to comply with and take part within the pleasure.
About Macy’s Thanksgiving Day Parade
The Macy’s Thanksgiving Day Parade is a nationwide icon that has grown right into a world-famous vacation occasion. Since 1924, the Macy’s Thanksgiving Day Parade has marked the official begin of the vacation season. Rising in dimension and scale, the Parade options Macy’s signature big character balloons, fabulous floats, unimaginable marching bands, celebrities, clowns, dance and efficiency teams, and the one and solely Santa Claus, spreading vacation cheer. For extra info on the Macy’s Parade, please go to www.macys.com/parade.
About GoBowling.com
GoBowling.com is the vacation spot for bowling followers and fans in search of information and details about one among America’s favourite pastimes and the nation’s primary participatory sport. With greater than 67 million individuals taking to the lanes yearly, GoBowling.com is a one-stop location the place individuals of all ages can go to fulfill their love of bowling. Shoppers flip to GoBowling.com daily to seek out bowling enjoyable – discovering new bowling facilities, ideas and strategies to make use of on the lanes, entertaining bowling information and nice offers at greater than 2,000+ family-friendly bowling facilities throughout the nation.
About Worldwide Bowling Campus
The Worldwide Bowling Campus (IBC) is the headquarters for the bowling business and straight serves the greater than 67 million bowlers in the USA. The IBC homes the sources of the USA Bowling Congress, the governing physique and membership group for the game; the Bowling Proprietors’ Affiliation of America, representing the enterprise pursuits of bowling facilities; IBC Youth Growth; Strike Ten Leisure, the advertising and marketing arm for the business; the Worldwide Bowling Museum and Corridor of Fame; the Worldwide Bowling Professional Store and Instructors Affiliation; the Worldwide Bowling Media Affiliation; the Bowling Information Community; the Billiard and Bowling Institute of America; Bowlers Journal Worldwide and Bowling Middle Administration, the business’s premier magazines; and the Worldwide Coaching and Analysis Middle.